BlueStone Jewellery and Lifestyle Limited

SBI Life Insurance decreased its stake in BlueStone Jewellery and Lifestyle from 5.00% to 4.40%, selling 903,984 shares. This transaction caused SBI Life Insurance to cross the 5% disclosure threshold.

A jewellery manufacturer and retailer specializing in diamond, gold, platinum, and studded pieces, Bluestone operates through physical stores and an online platform across India. The company designs and produces its own jewellery collections, controlling production from conception to customer delivery. Bluestone distinguishes itself through vertical integration and direct manufacturing capabilities, allowing greater quality control, design flexibility, and customer engagement across its diverse product range.

Joint venture between State Bank of India and BNP Paribas Cardif. Manages over Rs 4.7 lakh crore in total AUM with the flagship SBI Life Equity Fund alone holding over Rs 77,000 crore. One of India's largest private life insurers by AUM, with a multi-cap equity book deployed across ULIP and participating funds.