Smart Money Alert

Ethos Limited

IncreasedQuarterly

ETHOSLTDConsumer CyclicalMarket Cap₹7K Cr

Stake

8.04% → 8.23%

ICICI Prudential Mutual Fund

Mutual Fund

The move

ICICI Prudential Mutual Fund increased its stake in Ethos Limited from 8.04% to 8.23%, acquiring 50,558 shares. The approximate value of these additional shares is ₹13.03 crore, based on Ethos's share price of ₹2578.80.

About Ethos Limited

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India's largest luxury and premium watch retail player, Ethos Limited operates an extensive network of branded stores across major cities nationwide. The company specializes in distributing and retailing high-end timepieces from leading international and domestic brands, offering customers access to prestigious collections. Ethos distinguishes itself through personalized customer service, expert knowledge, and a dominant presence in the premium watch retail segment.

About ICICI Prudential Mutual Fund

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India's second-largest AMC by AUM with over Rs 9 lakh crore managed across 80+ schemes. Joint venture between ICICI Bank and Prudential plc. CIO S. Naren is one of India's most recognised value investors, known for contrarian macro calls and rotating across market caps well ahead of consensus. ICICI Pru's quarterly portfolio disclosures are among the most closely watched in the industry.

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More moves in Ethos Limited

Bandhan Mutual FundIncreased

Bandhan Mutual Fund increased its stake in Ethos Limited from 2.54% to 2.58%, purchasing an additional 11,132 shares. The shares were valued at approximately ₹2.87 crore based on Ethos's share price of ₹2578.80.

19 Jul 2026

ICICI Prudential Life InsuranceIncreased

ICICI Prudential Life Insurance increased its stake in Ethos Limited from 1.39% to 1.51%, raising its total holding to 404,285 shares. The approximate value of the added shares is ₹8.59 crore, calculated at Ethos's share price of ₹2578.80.