Urban Company Limited
SBI Mutual Fund increased its stake in Urban Company Limited from 2.41% to 6.55% by purchasing 6,05,09,550 shares for ₹666.27 Cr at ₹110.11 apiece in a SAST/insider filing, crossing the 5% disclosure threshold.
A technology-driven online marketplace, Urban Company connects customers with vetted professionals for home and beauty services across India. The company operates a full-stack platform that manages service delivery, quality control, and customer experience through its digital infrastructure. Founded in 2014, it distinguishes itself through its integrated approach to service aggregation, professional verification, and service standardization in the home services sector.
India's largest AMC by total AUM, managing over Rs 11 lakh crore across equity, debt and hybrid schemes. Backed by State Bank of India, the country's largest bank, which gives it unmatched retail reach across every Indian state. With over 70 schemes and 50 million folios, SBI MF's positioning moves are tracked as a proxy for domestic institutional flows.