Yaap Digital
Minerva Ventures Fund bought 3,00,000 shares of Yaap Digital for ₹5.14 Cr at ₹171.25 apiece in a bulk deal.
A new-age digital content and marketing services agency, Yaap Digital provides comprehensive advertising and media solutions to clients across various industries. Incorporated in 2016, the company specializes in creating digital content strategies, executing integrated marketing campaigns, and delivering brand communication services. The agency distinguishes itself through its focus on data-driven insights and creative storytelling to help brands connect effectively with their target audiences in the digital landscape.
A Mauritius-based foreign portfolio investor and an active anchor investor in Indian SME public issues, where it has backed a steady run of listings. It also builds positions in listed small caps. The fund reports through more than one vehicle, including an Indus QRAC strategy, and both sit under the same administrator.