ICICI Prudential Mutual Fund decreased its stake in FSN E-Commerce Ventures Limited from 2.34% to 1.54%, selling 23,007,021 shares. The value of the sold shares is ₹744.17 Cr at a price of ₹323.40 apiece.
A digitally native consumer technology platform delivering content-led lifestyle retail experiences across beauty, personal care, and fashion segments. The company operates a curated marketplace featuring diverse product portfolios from established brands alongside its own manufactured brands. It combines e-commerce infrastructure with lifestyle content to create an integrated shopping experience for Indian consumers seeking beauty, wellness, and fashion products.
India's second-largest AMC by AUM with over Rs 9 lakh crore managed across 80+ schemes. Joint venture between ICICI Bank and Prudential plc. CIO S. Naren is one of India's most recognised value investors, known for contrarian macro calls and rotating across market caps well ahead of consensus. ICICI Pru's quarterly portfolio disclosures are among the most closely watched in the industry.
