Affle 3i Limited
ICICI Prudential Mutual Fund increased its stake in Affle 3i Limited from 2.05% to 2.13%, acquiring 1,22,639 shares to take its total holding to 30,02,167 shares.
A global technology company operating a proprietary consumer intelligence platform that transforms advertising into personalized recommendations for marketers worldwide. Affle helps brands identify, engage, and acquire users while driving transactions through its data-driven approach to consumer behavior insights. Founded in 1994, the company specializes in IT-enabled services that bridge the gap between consumer data and marketing effectiveness across digital channels.
India's second-largest AMC by AUM with over Rs 9 lakh crore managed across 80+ schemes. Joint venture between ICICI Bank and Prudential plc. CIO S. Naren is one of India's most recognised value investors, known for contrarian macro calls and rotating across market caps well ahead of consensus. ICICI Pru's quarterly portfolio disclosures are among the most closely watched in the industry.