Aditya Birla Lifestyle Brands Limited

Nippon India Mutual Fund bought 77,04,447 shares of Aditya Birla Lifestyle Brands for ₹76.07 Cr at ₹98.73 apiece through an open market transaction, increasing its stake from 4.70% to 5.33% and crossing the 5% disclosure threshold.

A premium western wear retailer, Aditya Birla Lifestyle Brands operates a diverse portfolio of fashion brands catering to the Indian consumer market across multiple segments. The company specializes in contemporary clothing, footwear, and accessories, serving customers seeking quality western wear. Backed by the Aditya Birla Group's resources and retail expertise, it competes in India's growing lifestyle and fashion retail sector through established distribution channels and brand recognition.

India's fifth-largest AMC with over Rs 6 lakh crore in AUM, backed by Japan's Nippon Life Insurance which holds majority stake. Formerly Reliance MF, rebranded in 2019 after Nippon's acquisition. Sailesh Raj Bhan has run the equity book for over two decades and is one of India's most experienced active managers. Known for sector rotational calls and a deep research bench.