Nippon India Mutual Fund raised its stake in Affle (India) Limited from 1.91% to 1.97%, buying 81,131 shares for approximately ₹11.71 Cr.
A global technology company operating a proprietary consumer intelligence platform that transforms advertising into personalized recommendations for marketers worldwide. Affle helps brands identify, engage, and acquire users while driving transactions through its data-driven approach to consumer behavior insights. Founded in 1994, the company specializes in IT-enabled services that bridge the gap between consumer data and marketing effectiveness across digital channels.
India's fifth-largest AMC with over Rs 6 lakh crore in AUM, backed by Japan's Nippon Life Insurance which holds majority stake. Formerly Reliance MF, rebranded in 2019 after Nippon's acquisition. Sailesh Raj Bhan has run the equity book for over two decades and is one of India's most experienced active managers. Known for sector rotational calls and a deep research bench.
