Axis Mutual Fund raised its stake in Affle (India) Limited from 1.05% to 1.08%, purchasing 31,528 shares.
A global technology company operating a proprietary consumer intelligence platform that transforms advertising into personalized recommendations for marketers worldwide. Affle helps brands identify, engage, and acquire users while driving transactions through its data-driven approach to consumer behavior insights. Founded in 1994, the company specializes in IT-enabled services that bridge the gap between consumer data and marketing effectiveness across digital channels.
Subsidiary of Axis Bank, India's third-largest private sector bank. Manages over Rs 3.5 lakh crore in AUM. Built its brand on a quality growth equity philosophy with concentrated high-conviction portfolios. Flagship Axis Flexi Cap and Axis Bluechip funds are widely held among retail investors and drove significant AUM growth through the 2017-2021 bull cycle.
