Yaap Digital
Meru Investments decreased its stake in Yaap Digital from 3.21% to 2.07%, selling 2,38,000 shares.
A new-age digital content and marketing services agency, Yaap Digital provides comprehensive advertising and media solutions to clients across various industries. Incorporated in 2016, the company specializes in creating digital content strategies, executing integrated marketing campaigns, and delivering brand communication services. The agency distinguishes itself through its focus on data-driven insights and creative storytelling to help brands connect effectively with their target audiences in the digital landscape.
Meru Investment Fund PCC is a foreign portfolio investor that is among the more active anchor investors in Indian SME IPOs. It has backed offerings across sectors such as electric equipment, infrastructure, steel, textiles, and chemicals.