Affle 3i Limited
Sundaram Mutual Fund increased its stake in Affle 3i Limited from 1.75% to 2.99%, raising its shareholding from 2,456,948 to 4,208,750 shares.
A global technology company operating a proprietary consumer intelligence platform that transforms advertising into personalized recommendations for marketers worldwide. Affle helps brands identify, engage, and acquire users while driving transactions through its data-driven approach to consumer behavior insights. Founded in 1994, the company specializes in IT-enabled services that bridge the gap between consumer data and marketing effectiveness across digital channels.
Chennai-based AMC founded in 1996 as a joint venture with BNP Paribas, now wholly owned by the Sundaram Finance Group. Manages over Rs 1 lakh crore. Strong brand in South India with equity funds that have delivered consistent long-term track records across market cycles. Sundaram Mid Cap Fund has been a flagship since the early 2000s.