Smart Money Alert

Novus Loyalty Limited

IncreasedBulk Deal

544735Web based media and serviceMarket Cap₹278 Cr

Deal value

₹7.01 Cr

Deal price

₹146.00

4.80 L

Trade date

25 Mar 2026

Since alert+25.8%₹146.65 → ₹184.50

Nifty 50+7.5%

Nova Global

Foreign Investor

The move

Nova Global bought 4,80,000 shares of Novus Loyalty Limited for ₹7.01 Cr at ₹146.00 apiece in a bulk deal.

About Novus Loyalty Limited

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A technology-driven loyalty and rewards platform that serves multiple industries across India. Incorporated in 2011, the company specializes in designing and managing customer loyalty programs, helping businesses enhance customer retention and engagement through innovative digital solutions. Novus Loyalty operates as a web-based service provider, delivering customized rewards platforms, analytics tools, and program management services to retail, hospitality, e-commerce, and other sectors seeking to build stronger customer relationships.

About Nova Global

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Nova Global Opportunities Fund PCC is a foreign portfolio investor that is an active anchor investor in Indian SME IPOs. It has backed offerings across sectors including electric equipment, power and energy, infrastructure, and logistics.

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More moves in Novus Loyalty Limited

Niraj Rajnikant ShahDecreased

Niraj Rajnikant Shah sold 1,00,000 shares of Novus Loyalty Limited for ₹1.46 crore at ₹146.00 apiece in a bulk deal.

5 Aug 2026

Nova GlobalExited

Nova Global, previously holding 3.09 percent of Novus Loyalty Limited, is no longer listed among the company's disclosed shareholders, indicating either a complete sale or a reduction to below the 1 percent reporting requirement.