Novus Loyalty Limited

Niraj Rajnikant Shah entered Novus Loyalty with 2,48,000 shares, a 1.59% stake worth ₹3.27 Cr.

A technology-driven loyalty and rewards platform that serves multiple industries across India. Incorporated in 2011, the company specializes in designing and managing customer loyalty programs, helping businesses enhance customer retention and engagement through innovative digital solutions. Novus Loyalty operates as a web-based service provider, delivering customized rewards platforms, analytics tools, and program management services to retail, hospitality, e-commerce, and other sectors seeking to build stronger customer relationships.

An active trader in Indian small and SME cap stocks, typically building positions and trimming them over a matter of weeks rather than holding for the long run. Associated with Neil Finstock Private Limited, with a financial services background. Appears across a wide set of lightly traded names, often buying and selling the same stock within the same quarter.