Novus Loyalty Limited

Nova Global, previously holding 3.09 percent of Novus Loyalty Limited, is no longer listed among the company's disclosed shareholders, indicating either a complete sale or a reduction to below the 1 percent reporting requirement.

A technology-driven loyalty and rewards platform that serves multiple industries across India. Incorporated in 2011, the company specializes in designing and managing customer loyalty programs, helping businesses enhance customer retention and engagement through innovative digital solutions. Novus Loyalty operates as a web-based service provider, delivering customized rewards platforms, analytics tools, and program management services to retail, hospitality, e-commerce, and other sectors seeking to build stronger customer relationships.

Nova Global Opportunities Fund PCC is a foreign portfolio investor that is an active anchor investor in Indian SME IPOs. It has backed offerings across sectors including electric equipment, power and energy, infrastructure, and logistics.